HealthCheck360° Wins 2014 Data into Action Innovation Award at the Loras College Business Analytics Symposium

The Center for Business Analytics at Loras College is proud to recognize HealthCheck360°, a wholly owned subsidiary of Cottingham & Butler, as the 2014 Data into Action Innovation Award recipient for demonstrating excellence in the use of business analytics through their health score analytics system.
As a performance-based wellness company, HealthCheck360° is focused on improving employee health and minimizing employer medical costs through the use of analytics. The company obtains an employee’s biometric data through various incentives and translates it into an easy to understand health scorecard. HealthCheck360° then provides an incentive eligibility report to the employer based on the employee’s health scorecard results.
Through researching 10,262 of their repeat health scorecard participants, HealthCheck360° found their scoring algorithm is highly correlative to health claims costs: the lower the employee’s Health Risk Level, the less claims the employee had annually. With this research, the company also confirmed capturing and tracking the health of any given population is a wellness best practice. 
“This journey has taken us from a company having a lot of data to a company using a lot of data. The focus in the last year has been solely on proving our worth on an objective basis with data analytics as our backbone,” said Danny Ready, business analyst with Cottingham & Butler.
Another best practice they uncovered is to measure health risk migration, or those who consistently improve their health scorecard annually. Of their 5,252 participants, they experienced a 65 percent increase in their Ideal risk population and a significant decrease in the other groups: a 20 percent reduction in Moderate; a 25 percent reduction in High; and a 37 percent reduction in their Very High risk groups.
“HealthCheck360° prides itself on quantifying the positive impact of its health and wellness programs. We are very pleased and honored to receive this award from Loras College. We believe that our current endeavors are only beginning to demonstrate the overall impact of outcome based wellness programs and look forward to continuing to work with our partner companies on furthering this effort,” said Michael Kelly, director of HealthCheck360°.
In addition to best practices, HealthCheck360° proved the value of their business analytics system with an impressive case study of a large manufacturing client. By comparing their client’s six-year medical spending  against the Mercer’s 2012 National Survey of Employer-Sponsored Health Plans industry average, HealthCheck360° found they had taken their client from paying $1,264 over to paying $2,334 under the industry average per participant.
About the Loras College Center for Business Analytics:
The Loras College Center for Business Analytics is the region’s leading institution geared toward professional and organizational enhancement through the effective analysis of big data.  Program offerings are designed to meet the continuing education needs of today’s savvy professional by enhancing the competencies of individuals working in sectors—such as healthcare, finance, manufacturing, gaming and insurance—that can benefit from greater analytical skills. For more information visit
About HealthCheck360°:
HealthCheck360° is a leader in providing performance-based wellness solutions and focuses on improving employee health and minimizing employer costs. HealthCheck360° is headquartered in Dubuque, IA and provides services nationwide. In addition to serving employers, we partner with brokers, consultants, third party administrators, and insurance companies for a complete integration of services. HealthCheck360° offers a suite of services that is packaged as a comprehensive program to fit an organization’s specific needs.
About Cottingham & Butler:
Cottingham & Butler is the 38th largest insurance broker in the U.S. and a recognized leader in offering innovative property & casualty and employee benefit insurance solutions.  The company is headquartered in Dubuque, Iowa, and employs over 500 employees across the U.S.
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