Loras College Hosts 2nd Annual Business Analytics Symposium March 27

Loras College is hosting its 2nd annual Business Analytics Symposium March 27, 2014, at the Grand River Center in Dubuque, Iowa. The full-day conference is dedicated to exploring the significance of Big Data and will challenge attendees to use readily-available analytics to create a competitive advantage, track performance and make informed business decisions.
“The application of business analytics has never been as pivotal as in our current information-rich and data-driven environment. In today’s world of internet marketing, data warehousing and data and text mining, knowledge of analytics provides an enormous opportunity,” said Loras College MBA Program Director and Associate Professor of Business Analytics Dan Conway, Ph.D.
The Business Analytics Symposium will feature a variety of industry thought leaders, including Hyatt Hotels Corporation Executive Vice President and Chief Financial Officer, Gebhard Rainer, as the keynote speaker.  Rainer brings 30 years of experience in the hotel industry and will discuss the importance of building a culture of analytics, no matter the industry.
Following the symposium keynote, morning sessions will focus on measuring sustainability and data driven marketing. After lunch and the Innovation Award presentation, the afternoon sessions will break into three different tracks:
  • Track One: Sports Analytics, Telling the Story with Data, Big Data Analytics
  • Track Two: Enterprise Performance Management Done Right, Long-range Strategic Planning, Best Practices Planning and Forecasting
  • Track Three: Social Business, Social Risk, Measuring Social Engagement

The symposium will conclude with an evening executive panel discussing fact-based decision making and closing remarks.
A complete symposium schedule, pricing and registration information can be found at Corporate group discounts and sponsorship opportunities are available. For more information, please contact Easton Kuboushek at (563) 588-7140 or  
About the Loras College MBA in Business Analytics:
The Loras College MBA in Business Analytics is ideal for those looking to enter the rapidly growing field of data management. Students will gain knowledge of analytical tools, learn to evaluate and analyze past performance, and improve decision-making and business outcomes. The program is designed to create thought leaders in the field of analytics by enhancing the professional competencies of individuals working in business environments that will benefit from greater analytics skills and providing educational and field experiences for those wishing to contribute to business analytics across industries. For more information, visit

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