Yoon Heo  PhD

Assistant Professor of Sport Management

Credentials

BA, Konkuk University, 2011
MS, Seoul National University, 2019
PhD, Indiana University Bloomington, 2023

Dr. Heo is an assistant professor of sport management in Francis J. Noonan School of Business, Engineering & Innovation and joined Loras College in the fall of 2023. He received his master’s degree in sport management from Seoul National University and earned his PhD in sport management from Indiana University Bloomington. His research interest focuses on sport marketing and brand management by examining the impact of sports product branding and consumer behavior.