Combine communications, marketing, and media and learn the skills and knowledge needed to create strategic communication and social media plans, put on events, and maintain positive relationships between organizations and their stakeholders. Enter fields like entertainment, politics, social media management, event planning, crisis communication, sports promotion, and community relations.
Put theory into practice with community clients, which have included Habitat for Humanity, DBQfest, and the Black Heritage Survey, among many others. Create internal communications, external outreach, promotional materials, and social media campaigns in Loras’ digital learning lab, which has the latest creative software to prepare you for the ever-changing industry technologies.
Explore Internships & Careers
Besides the experiential learning that takes place in the classroom, internship opportunities offer real-world experiences. You can complete internships for academic credit or non-credit. Many students choose to complete both. Some previous internship sites for our PR majors include:
- CBS Network
- Chicago Bulls
- American Red Cross
- Discovery Communications
- Chicago Children’s Museum
- Edelman, Chicago
- Eagle Ridge Resort & Spa
- DuPont Pioneer
- MTV, New York
- Dubuque Fighting Saints
- Loras College institutional marketing
- Loras College Athletic Department
Students can expect to be prepared for a variety of careers, such as:
- Social media manager
- Event planner
- Promotion specialist
- Communication coordinator
- Media relations director
- Healthcare liaison
- Crisis communication strategist
- Speech writer
- Community outreach coordinator
- Sales coordinator
Course Highlights
master of science in applied analytics
Data-informed decision-making is in high demand. In as little as one year, you could have a Master of Science in Applied Analytics.
Clubs & Orgs
We have a variety of opportunities for you to get involved from the moment you set foot on campus.
DuMEDIA
Integrated Communications Club
CAB (College Activities Board)
Student Government
DuTHON
Student Athletic Advisory Committee
Straight Talk from a Duhawk
The public relations program has given me a space to be creative through producing social media strategies, public relations plans, and graphic design, while also teaching me valuable workplace skills. Through project-based learning with professional clients, I am gaining connections and potential opportunities that will assist me with my long-term goals.
— Nora (’24)
Meet Your Professors
Katrina Neely Farren-Eller PhD
Associate Professor of Public Relations
Maggie Sullivan PhD
Associate Professor of Communication Arts
Public Relations News
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Duhawks Join Global Leaders at International Food Dialogue
This week, Loras College students and faculty are stepping onto the global stage, participating in one of the world’s most influential events… More
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From Internship to Influence
Loras College student Sadikshya (Sadie) Bhattarai (’25) is cultivating real-world skills this semester as an intern at the Dubuque YMCA. A creative media and public relations major and religious studies minor, Sadie is thrilled that her role as the social media manager and crisis service advocate aligns with her passion for empowering women and creating positive change. More
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’08 Graduate Serves Church and Community by Livestreaming Service
“We put our all into it because we really wanted people to have that feeling of connection. And, personally, it was the most fulfilling part of our week because everything else had come to a screeching halt and this was a way to use the gifts that we have been given.” More
Social Media Strategy
Mastering writing is the #1 skill that employers are looking for in the PR field. Students will perfect their writing skills through creating a social media campaign plan and professional report for a community client or a public event, as well as writing press releases, feature stories, social media posts, and brochures. Students utilize both soft and hard skills, and will finish the class with a professional presentation to their client.