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Bachelor of Arts in
Marketing

Unleash your creativity and captivate audiences with a marketing degree from Loras College. With a Loras Bachelor of Arts Degree in Marketing, you’ll learn high-impact strategies to promote brands, understand consumers, and drive business success. Channel your inner genius to capture attention. Analyze data to unlock insights.

Build compelling brand stories and experiences. Be the force that transforms brands and revenues. With diverse career paths from advertising to analytics and public relations, you’ll find your niche. Make your mark with a marketing degree that empowers you to think big, get creative, and steer strategy. The future of business is in your hands!

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Explore Internships & Careers

Internship opportunities offer real-world experiences. You can complete internships for academic credit or non-credit. Many students choose to complete both.

  • McGraw Hill
  • Crescent Electric
  • Dubuque Chamber of Commerce
  • ConAgra Foods
  • Nike
  • Leo Burnett
  • Cottingham & Butler, Kunkel & Associates
  • Kunkel & Associates

You will be prepared for a variety of interesting careers:

  • Marketing Analyst
  • Business Development Representative
  • Sales Representative
  • Account Executive
  • Merchandising
  • Social Media Specialist
Center for experiential learning

Course Highlights

Consumer Behavior

Provides the student with a usable, managerial understanding of consumer behavior, particularly as it relates to sales, marketing, advertising and promotion management. Consumers are studied in four ways: as individuals, as decision-makers, as members of a group, and as members of a culture.

Principles of Marketing

A managerial approach that integrates the theory and concepts a marketing manager must comprehend in order to make effective decisions. Special attention is given to the areas of product, place, promotion and pricing.

Marketing Ethics

Make effective and morally acceptable marketing decisions, especially in the areas of product, place, pricing, and promotion, and the moral issues related to them. Students will consider the following questions: how can a marketer identify ethical issues? How can a marketer apply different ethical theories to a marketing decision? What should a marketer do when faced with a moral dilemma?

Master of Science in Applied Analytics

Pair your marketing degree with our Master of Science in Applied Analytics. In as little as one year, you can complete your master’s degree and apply the latest methods and technologies in gathering, reporting, and analyzing data.

Applied Analytics MS

Clubs & Orgs

We have a variety of opportunities for you to get involved from the moment you set foot on campus.

Integrated Communications Club
Marketing Club
DuMedia
Phi Beta Lambda-Business Club
PR Club
Finance Club

explore duconnect

Straight Talk from a Duhawk

The faculty were absolutely amazing. I really enjoyed all my professors. They all made me feel welcome at Loras College. They also all guided me to success.

— Darby (’21)

Meet Your Professors

photo of Angella Donovan DBA faculty

Angella Donovan  DBA

Assistant Professor of Marketing

Contact & Profile
Loras College Crest graphic

Tama-Lea Lorenzen  MBA

Assistant Professor of Marketing

Contact & Profile

Marketing News

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    From Loras to the Links

    With a keen eye on her future in sports management, Zoë Espiridon (’25) has embraced a challenging internship that’s given her a behind-the-scenes look at organizing a major PGA tournament… More

  • headshot Loras College Alumni Grace Kopcio ('26)

    Igniting Success in Dubuque’s Safety Scene

    Tasked with ensuring city-wide safety, Grace Kopcio (’26) diligently works with the fire protection database system, “The Compliance Engine,” to make sure businesses and properties across Dubuque are up to date on their fire protection systems. More

  • Alum Ali Reeg Burgmeier celebrating Duhawks

    Home Sweet Loras

    Five years ago, Ali (Reeg) Burgmeier (’18) was just starting life after Loras and maneuvering through a new career. Pushing herself out of her comfort zone as a student helped lay the groundwork for success after graduation. Being uncomfortable in the workplace and her personal life doesn’t make her afraid, but rather, she sees it as a sign that she is growing and working towards her goals. Her dedication to making the communities she is a part of better than how she found them makes her our September 2023 Duhawk Dozen recipient. More

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