Bachelor of Arts in

Sport Management

This course examines the processes of successful sport selling and negotiating in a contemporary business environment. Through individual sales, students create a sales script and provide rationale for overcoming the most common sales objections. Understanding the basics of sales prepares students to create a sponsorship proposal to demonstrate an understanding of how sponsorship fits in a total marketing strategy for both the sport property and the business partner.

This study travel course focuses on sport facility management with a special emphasis on organizing events and mitigating associated risks. Topics include planning and producing an event, facility operations, financing facilities, legal aspects, crowd and emergency management, risk management, and the application of the Americans with Disability Act to sport facility and event management. Students critically examine sport and event stadiums and arenas, interview facility operators, and evaluate stadium and arena risk management plans.

This course introduces the relationships between sports, culture, and society using sociological theory to investigate the complex interaction between sport and society. Through the exploration of controversies within the realm of sport, students will gain insight into the purpose, meaning, and influence of sport in our culture. Students examine the ways in which the prejudice and cultural trends of society are reflected within, and influence participation in, sport.