Study the business side of the sports industry with our award-winning program. Develop industry knowledge, ethical decision-making, and high-level communication skills. Create marketing projects, generate revenue proposals, and gain sales experience. Take the opportunity to network with sports business professionals across the nation through regional and national conferences, academic competitions, course-related trips, and service to sporting events.
Research / Projects / Events
Explore Internships & Careers
Internships and partnerships with industry professionals providing in-depth experiences beyond the classroom. You can complete internships for academic credit or non-credit. Many students choose to complete both.
- Cal Ripken Baseball Academy
- Chicago Fire
- Chicago Red Stars
- Chicago Sky
- Colorado College Athletics
- Dubuque Fighting Saints
- Duke University Athletics
- Field of Dreams
- Five Flags Center
- Golf and Country Clubs
- Kansas City Sporting (MLS)
- Minor League Baseball
- Parks and Recreation Departments
- Professional Golf Association
- Wintrust Center
You will be prepared for a variety of interesting careers.
- Athletic Director
- Event Manager
- Facilities and Operations Manager
- Professional Sports Team Sales Representative
- Recreation Director
- Social Media and Digital Content Creator
Course Highlights

Awards & Accolades
- Sport Marketing Association (SMA) Case Study National Champions 2010, 2013, 2014, 2015, 2016, 2017, 2021
- Society for American Baseball Research (SABR) Analytics Case Study National Champions 2014
- College Sport Research Institute (CSRI) Case Study National Champions 2010, 2012, 2014

Clubs & Orgs
We have a variety of opportunities for you to get involved from the moment you set foot on campus.
Sport Business Club
College Activities Board
Student-Athlete Advisory Committee

Straight Talk from a Duhawk
I enjoy getting hands-on experience in the field and the endless opportunities available to me.
— Patrick (’24)
Meet Your Professors

Yoon Heo PhD
Assistant Professor of Sport Management

Anne Marx EdD
Professor of Sport Management
Sport Management News
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From Loras to the Links
Zoë aims to work on the PGA or LPGA tour and credits her professors for encouraging her to pursue this opportunity and providing her with the knowledge and confidence. More
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Exploring the Intersection of Business and Industry
Zander Jones (’24), a business administration and sports management major from Benton, WI, embarked on an enriching internship at A.Y. McDonald this semester… More
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Duhawk Connections
Katie Gonzales (’14) has built an impressive career in collegiate athletics. She has dedicated her collegiate, graduate, and profession to ensuring that the achievements and stories of student-athletes receive the recognition they deserve. These reasons and more, make her our July Duhawk Dozen recipient! More